icp-logo-dark
Spotlights

Unlocking Content Intelligence at Scale

Closing the Loop Between Content Creation,
Performance and Media Spend

Turning Content Chaos into Connected Intelligence

For enterprise marketing teams, the missing link isn’t more tools — it’s intelligence.
 
Digital Asset Management (DAM) platforms provide a foundation, but they rarely show the full picture: what content is being made, how it’s being used, and which assets actually drive performance.
 
That’s where ICP and Medialake come in.
 
Together, we enable global brands to build a connected ecosystem — one where every creative decision is powered by insight, every asset delivers measurable ROI, and every marketing pound or dollar fuels growth.

From Disconnection to opportunity

In today’s fragmented martech landscape, content is often created in silos, underutilized, or misaligned with performance goals.

The result?
 
87-percent-graphic
87% of marketers say their company underuses data for content decisions
72% struggle with managing silos across systems and regions
72-percent-graphic
16-percent-graphic
Only 16% have a clear AI strategy to act on asset performance
For consumer brands under pressure, the stakes are high: wasted production spend, missed opportunities for personalisation, and slow responses to shifting market trends.

The opportunity? To close the loop between content creation, distribution, media spend, and performance — and finally connect content investment to business impact.

HOW WE SOLVE YOUR CHALLENGE

Together, ICP and Medialake connect the dots across the content lifecycle, making it more powerful, sticky, and valuable to the business. Here's how:

Why the World's Biggest Brands Trust Us

ICP specialises in making content operations work at scale. We integrate, optimize, and govern the content supply chain for some of the world’s largest brands.
  • We know where systems fail and where data leaks.
  • We orchestrate ecosystems across DAM, PXM, and marketing platforms.
  • We embed governance, compliance, and adoption frameworks that ensure solutions stick.
Crucially, ICP doesn’t just design strategy, we implement it. And with Medialake, we take this further by embedding performance intelligence directly into the workflow.

ICP x Medialake The Intelligence Layer

 
Our partnership with Medialake goes beyond technology alignment. We train and certify our teams in Medialake’s platform, ensuring clients receive expert guidance and implementation support. We collaborate on roadmap development, providing insights from live client work to help shape future capabilities. At a strategic level, our senior relationships ensure that clients gain access to the right expertise and support when it matters most.

Together, we embed Medialake’s intelligence into wider content ecosystems, helping brands unlock transparency, streamline governance, and drive long-term operational efficiency.
medialake-partner-page

 

 

 

About Medialake

Medialake is an AI-driven media intelligence platform that unifies content, media, and performance data into a single view. Its fingerprinting technology gives brands instant visibility into how assets are used across channels—supporting rights compliance, reducing waste, and improving asset efficiency. By bringing clarity and control to content operations, Medialake enables smarter decisions and stronger governance at scale.

Proof, in Action

Global enterprises using Medialake have already seen measurable results. ICP ensures these outcomes are achievable by tailoring solutions to enterprise complexity, aligning technology, people, and processes to deliver sustained adoption.

Looking Ahead

The future isn’t just about managing content, it’s about generating intelligence that shapes creativity.
 
ICP and Medialake are building “the circle”: from idea → execution → delivery → performance → back to ideation. With AI-driven models and custom agents, we’re helping enterprises move beyond reporting into predictive and prescriptive creative decisioning.

Early opportunities, such as solving live asset visibility challenges (e.g. TUI’s S3 bucket), are proving how quickly joint ICP x Medialake solutions can add value.

Content intelligence is no longer optional; It’s a competitive necessity.

ICP helps global brands transform content ecosystems into growth engines. With Medialake, we deliver the intelligence layer that connects strategy, execution, and performance — unlocking creativity, maximizing ROI, and reducing waste at scale.
 
Ready to see how intelligence can fuel your next campaign?

Let's Start the Conversation

Helping global companies achieve a frictionless flow of content.