This webinar has concluded. You can find the recording of this session, along with all our other webinar recordings, on our Webinars page.
turning detractors into advocates
For a Digital Asset Management (DAM) program to truly succeed, adoption and engagement are key - but it’s natural for people to approach change with caution, and each individual across an organization brings unique perspectives and opinions.
SAVE THE DATE
Thursday, 21st November
8:00am PST / 11:00am EST
4:00pm GMT / 5:00pm CET
Join this Content Conversation "Turning Detractors into Advocates: Driving DAM Adoption" with Tom Sloan, ICP's Solution Architect & Global Solution Lead, to find out how to leverage those who may be initially resistant—your potential detractors—as powerful allies in fostering enthusiasm and positive engagement in your DAM program.
Learn how to address diverse views and build momentum by transforming hesitant users into enthusiastic advocates, ensuring that your DAM initiative gains the user traction required to deliver long-term value across your organization.
In this session, we'll cover:
- - Understanding resistance: Common reasons why users resist DAM adoption and how to identify, engage with & address pain points and friction.
- - Building your case for DAM: Crafting messages that demonstrate value for different roles within the organization.
- - Engagement Strategies: Techniques for engaging detractors and turning them into advocates.
- - Measuring Success: KPIs and metrics to assess and improve DAM Engagement & adoption over time.
- Guest speaker to be announced soon!
Our speakers
Tom Sloan, Solution Architect & Global Solution Lead, ICP
Tom is a seasoned content management practitioner with over 15 years of experience in Digital Content Management. With a diverse background as a technology vendor, product owner, and expert consultant to some of the world's largest and most complex businesses, he now serves as ICP's Global Head of Content Management & Logistics Solutions.
Tom has led numerous enterprise-scale digital asset management implementation projects and provided valuable counsel to C-suite executives on their strategic vision and ‘the art of the possible’ in this increasingly hard-to-navigate space.
Si Finnerty, Senior Consultant, ICP
Si is a seasoned content management professional with over a decade of experience at ICP, supporting some of the world's most recognized brands, including Unilever, Coca-Cola, The Home Depot, and Nestlé. With deep expertise in Digital Content Management Strategy and Change Management, Si has guided organizations through the planning, preparation, migration, and successful launch of enterprise-wide DAM solutions. His holistic approach ensures both strategic alignment and operational excellence while empowering teams to navigate these transitions with confidence.
Meredith Edwards, Senior Consultant, ICP
Meredith is a Senior Consultant with extensive experience in guiding organizations through change. Known for her ability to translate complex challenges into actionable solutions, Meredith has guided teams through various transformative initiatives, enhancing efficiency and ensuring seamless adoption of new processes and technology. With expertise in creative operations and a deep understanding of the importance of taking a people-first approach, she brings unique insights into managing resistance, building engagement, and achieving sustainable results through effective change management strategies.
Helping global companies achieve a frictionless flow of content.