Blog

How to Effectively Market to Generation Z

Generation Z (1996 – 2010) This is the newest generation of social media users.  They have a short attention span, so prefer to keep things brief and relevant in order to have the biggest impact, yet still remain digitally savvy.  They crave visual content as...
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How to Effectively Market to Millennial’s

Millennial’s (Gen Y) (1977 – 1995) The Millennial generation is the largest and currently the most influential on social media.  They are avid smartphone users, engaging with their phones up to 150 times a day on average. How would we market to Millennial’s?...
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How to Effectively Market to Generation X

  Generation X – (1965 – 1976) Generation X are also known as “latch key children” and have the second largest disposable income after Baby Boomers.  They particularly crave a variety of digital content, such as podcasts, and blog posts. Using many different...
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DAM Europe 2018 | The Art & Practice of Managing Digital Media

ICP will be part of Henry Stewart’s 16th annual DAM Europe conference in London; the largest event dedicated to Digital Asset Management! This event will include interactive panel sessions, workshops, roundtables and tutorials – all from the user’s...
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How to Effectively Market to Baby Boomers

There are currently 4 generations within the cross hairs of marketers in the business world today; Baby Boomers, Generation X, Millennial's (Generation Y) and Generation Z. With the numerous channels of communication existing nowadays, it can be difficult in...
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