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Author
Kristen Martini
As EVP of Client Relationships, Kristen brings +30 years’ experience in Creative Operations, Client Services and C-Suite business leadership across global Advertising and Content Agencies. Her worldwide experience is the foundation for her ability to build borderless communities around a clear and shared vision, driving excellence in her teams and for the clients that they support. Kristen’s passion is driven by change management and achieving what is often perceived as “can’t be done”. Prior to joining ICP in November 2020, Kristen spent 10 years within the WPP holding company, reimagining production operational models and innovating new ways of working, enabling Agencies to better compete and deliver on content creation requirements for speed, quality and cost management. Built off these models, Kristen worked closely with client Marketing, Technology and Procurement leadership to build, optimize and scale their own in-house teams in line with achieving their internal business goals. Kristen has integrated departments within an organization and teams across the globe, always with an eye towards empowering talent to do what they do best and letting the technology and tools support their way of working. At the center of every role was leading successful relationships for clients like P&G, NBCU, GSK and Dow Jones, building trust backed by results, creating a win-win for all involved.