Blog

Webinar: Modular Content and your DAM: Getting Started and Next Steps

Join this session for a review of current best practices when using modular content within a digital asset management system. The presenters will provide an in-depth briefing on specific techniques which may prove challenging such as business rules and asset...
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A chance to discover your inner J Walter Thompson

  I am a sucker for advertising history. All those legendary agency founders had such interesting names, and such rich histories. J Walter Thompson was the book-keeper for a tiny company in Manhattan that sold advertising space in religious magazines. He...
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“If saving money is wrong, I don’t want to be right”. How this applies to the world of Creative Operations and Inhousing

It wasn’t a businessman who said that. It was William Shatner (aka Captain James T Kirk of the USS Enterprise). And it was a real astronaut, the first American in space Alan Shepard, who replied when asked by a journalist what thought was running through his...
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DAM Rockstar 2: Plan Beyond the Tech: Adopting and Adapting

Not getting the anticipated business value with your DAM or MarTech tools? It may be because of low adoption rates, even after trying to tackle change management internally. Perhaps you need to take one step further - Change Enablement - it is the process of...
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In-house & agency - bringing these concepts together

By David Howlett, Marketing Director 'Getting things done’ within the marketing and creative world has forever been a complex mix of skills supplied by the brand owner team (many strategic), infused with a variety of bought-in supplementary skills (many...
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DAM Rockstar 1: Getting stakeholder buy-in to a winning plan

Of the five topics we plan to cover in response to your questions during Stump the DAM Rockstar, Getting stakeholder buy-in to a winning plan had the most questions submitted from the audience. So, we know it is a focus area for most organizations. And that...
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Your toughest DAM questions? Our experts accept the challenge and are set to weigh in…

At last week’s Henry Stewart Festival of DAM, the last session of day 2 stood out above the rest. Stump the DAM Rockstar, moderated by Real Story Group’s Jarrod Gingras, had all the makings of a great ending to the event;  a panel of DAM experts, an elixir of...
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How is social commerce supporting DTC brands?

The best shopping experiences are those that give each consumer the maximum control over their own journey. To create shoppable moments for consumers, social commerce is supporting the Direct-to-Consumer (DTC) business model. DTC brands are bypassing...
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A day in the life of an Executive Producer

  “Up in my lonely room When I’m dreaming of you…” “Where’s he going with this?” I hear you cry , is this work appropriate?, and anyways “who is this guy?” Don’t be alarmed, as any indie music aficionados from the early noughties may recognise – I’ve...
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