Blog

The dramatic growth of in-house agencies has been driven by the desire both to save money on agency costs and get the work out more quickly. About that there’s no doubt. But it’s increasingly obvious that regaining control over both marketing communications...

Covid-19 has hit adland very hard. Forecasts of how much ad spend is likely to fall in 2020 compared to 2019 vary, but there seems to be agreement that the AA/WARC prediction of 15.6% is about right. That would take roughly £4bn out of what clients spend and...

Interestingly the answer to this question depends on where you are. In the US, New York City accounts for only 25% of agency business and there are well over 100 other cities with an advertising community. The UK is very different. Brittaney Keifer wrote a...

  I am a sucker for advertising history. All those legendary agency founders had such interesting names, and such rich histories. J Walter Thompson was the book-keeper for a tiny company in Manhattan that sold advertising space in religious magazines. He...

It wasn’t a businessman who said that. It was William Shatner (aka Captain James T Kirk of the USS Enterprise). And it was a real astronaut, the first American in space Alan Shepard, who replied when asked by a journalist what thought was running through his...

By David Howlett, Marketing Director 'Getting things done’ within the marketing and creative world has forever been a complex mix of skills supplied by the brand owner team (many strategic), infused with a variety of bought-in supplementary skills (many...