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Author
Jas Dhaliwal
Jas is a Consultant with extensive experience in Digital Asset Management (DAM), Marketing Resource Management (MRM), and workflow automation. With deep expertise in stakeholder engagement, requirement elicitation, and roadmap execution, he specialisesin driving scalable and sustainable solutions for content operations and marketing. At ICP, Jas has played a pivotal role in driving organisational change working across various customer accounts, aligning technology solutions with business objectives while ensuring smooth adoption. He also leads automation initiatives, championing process optimisation and technology integration to enhance operational efficiency and foster a culture of continuous improvement.