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Author
Rachel Couvillon
Rachel Couvillon is a Principal Consultant and Global Creative Operations COE Lead at ICP with more than 20 years of experience spanning agency, in-house, and consulting leadership. She helps enterprise brands transform the way marketing and creative organizations operate, scale, and deliver work, bringing a uniquely practitioner-led perspective to creative operations transformation.
Rachel has led large-scale creative transformation initiatives for brands including Macy’s, NBCU Peacock, Specsavers, and The Home Depot, helping organizations improve cross-functional alignment, streamline workflows, and build more connected operating models across strategy, creative, and execution teams.
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