ARE YOU READY TO DO MORE WITH LESS?
Join us for a morning of breakfast, learning and networking at our London office, moderated by Theresa Regli and featuring a panel of consultants and brands, focusing on:
- How planning the business case, change management and governance are key to unlocking operational model success with Kerry Gilzene, Head, Regional Digital, DAM & CRM Center of Excellence, Abbott Nutrition
- How to create and manage content for a lifetime of value, followed by a fireside chat with Sarah Bunting, Head of Brand Content & Creative Operations, Kingfisher
8:00am - Registration, breakfast & networking
8.30am - Introductions with the panel
9:00am - Panel and discussion
Moderated by Theresa Regli, Vox Veritas Digital, featuring Kerry Gilzene, Head, Regional Digital, DAM & CRM Center of Excellence, Abbott Nutrition, and ICP consultants
How the business case, change management and governance are key to unlocking operational model success
10:00am - Networking break
10:15am - Content for Life
How to create and manage content for a lifetime of value, with its repurposing, adaptation and localisation options baked in from the start.
Followed by a fireside chat with Sarah Bunting, Head of Brand Content & Creative Operations, Kingfisher
REGISTER TO ATTEND:
Burning questions or imminent challenges you're facing?
We invite you bring along any challenging questions about your own future plans in the Content Operations space. Ask the panel during the Q&A, or share on a one-to-one basis with one of our consultants.
A thought leader in the digital technology industry, Theresa is a strategic advisor to global brands and ambitious organisations on Marketing & Content Technology ecosystems, DAM, PIM and Enterprise Data Orchestration. Since starting her own businesses in both the US and the UK in 2016, Theresa has advised over 70 organizations on MarTech stack strategy, data design, content supply chain, and product selections of DAMs, PIMs, and MRMs. She subsequently supports the oversight of digital stewardship and best practices as a MarTech team or executive advisor.
An internationally experienced creative leader, Sarah's experience spans fashion and interiors retail, events and trend forecasting. A seasoned editor and content strategist, her specialisms include end-to-end content operations, creative direction, driving change and achieving results for new or evolving brands. Today Sarah is Group Head of Brand Content and Creative Operations at Kingfisher, working internationally across the group's portfolio of home improvement retailers and own exclusive brands.
With over 15 years of experience in Content Management across FMCG, Publishing, Pharmaceutical and Corporate Sectors, Tom is ICP's Lead Solution Architect and Executive Consultant, supporting both Client leadership and ICP engagement teams to deliver Marketing Technology initiatives for Global, Enterprise businesses. Having overseen many of ICP's larger DAM assignments, Tom helps ICP clients achieve better marketing outcomes and ever-higher levels of ROI from their investment in technology, people and process.
Emily is a business leader with over 20 years of experience in strategy, creative, technology and design agencies. Through delivering award-winning strategy and communications, she has led and grown UK and global businesses with a diverse B2B and B2C portfolio across all customer touch points and led business-wide transformations and change programmes to adjust and shape the service and delivery offerings, providing direction for commercial growth while driving client value.
ICP is a global leader in Content Operations, elevating our clients’ content lifecycle technologies and enhancing business processes to orchestrate the frictionless flow of content across Marketing and Commerce ecosystems.
We offer integrated solutions across Digital Asset Management, Digital Commerce, and Creative Operations to help the world’s top brands unlock the potential of their content, gain competitive advantage, and connect more authentically with their customers.
By uncovering value through Strategy and Consulting, and maximizing its potential through Content Services and Production, we take a people-first, sustainable approach to deliver exceptional outcomes for clients such as Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna.