This first post in our series about our experience working in large, marketing focused software deployments looks at the importance of remembering how important the end-users are. A wise person of indiscriminate origin (maybe we made this one up), once said that new technologies only gain traction with their intended users if they: Solve a problem […]
What we think about...
Marketing professionals are expected to use technology to reach their customers as they flit between devices and communities. At a campaign level, these digital tools can often be configured and deployed relatively swiftly (email, social and in-store; omni-channel digital tools). As the focus shifts ‘upstream’ towards the origination of content, these projects get a bit […]
We are in the envious position of approaching 2015 with the prospect of major growth. Our business has turned a corner in recent years. Our long standing clients are entrusting us with even more work- particularly in new channels of digital. Digital OOH in particular is providing fantastic new opportunities for creative innovative solutions from […]
Technology Needs People Two articles in the past week identify the continued (and growing) need for people (services) to be wrapped around enterprise technologies. http://www.adexchanger.com/data-driven-thinking/software-vs-services-is-there-really-a-difference/ http://digitalassetmanagementnews.org/opinion/solving-the-dam-implementation-doughnut-problem/ DAM Librarians For DAM solutions, there has always been the need for people to manage their content. This has often been a tricky topic for the vendors to bring […]
We are delighted to welcome the latest additions to our Unilever team, thanks to our partners Ergo Asia, based in Mumbai, India. This new team of Quality Assurance operatives have started work on classifying and tagging Unilever’s digital assets. Fun fact: We had a great day, where different members of the team took part in […]