+-*Technology is a seductive thing: the beautiful bells andwhistles of a DAM can promise a revolutionary way people do business and the compelling advantages it brings to organisation…Reality is, however, another story.
What we think about...
+-*Last week I went to the ADAM Sync! Seminar in Ghent. I’ve never been to Ghent before. I went from London by Eurostar arriving late Tuesday evening. What a pleasurable journey; two and half hours of uninterrupted armchair comfort and a meal thrown in. Followed by more pleasure, a day at ADAM.
+-*To borrow a famous phrase – The Medium is the Message: How type is used says a lot about a company or organisation and the message it seeks to convey. EasyJet, for instance, and their use of Cooper Black: The font might not be everyone’s cuppa’, but it has a certain retro, even kitsch, appeal. […]
+-*A London commercial based facility named Golden Square Post was where I spent just over 6 months. I was fortunate to have been working with ‘top brass’ clients such as Saatchi and Saatchi, WCRS and M&C Saatchi. Golden Square presented me with a new world of the fast paced. A sushi eating, soho world of […]
+-*To be frank and speak in layman terms, Smoke is a ‘node and timeline based’ compositing tool, mixed into one. By linking and plugging different effects into variations of footage, one simple output then displays on your timeline as the finished shot. Colour corrections, mattes, grain, glows, counting pixels and re-edits are just a day-to-day […]