Tom Ford: Métallique Taxi Livery Campaign
We were briefed by Tom Ford London & New York to create Full Taxi Livery artwork for the “Métallique” creative to celebrate London Fashion Week for September 2019.
To achieve the desired look, we had to digitally print on Hexis Super Chrome vinyl through an Epson Solvent digital print machine.
We then printed spot white under the specific elements of the black imagery to emphasise the gold labels and the gold lid on the bottle shot.
We used the master print elements we held and set up various versions which our studio put together for the client to review.
During the fitting, the taxis had to be de-greased ready for the vinyl to be applied, then each panel was individually fitted using heat to manipulate the vinyl.
The elements to the design were then applied once the taxis were fully wrapped.
After the 10 hour per taxi process was completed, these special chrome wrapped taxis were created and ready for London Fashion Week.