Integrations Are Easy... Right?

How to best wrangle your tech stack with DAM at its core, your data model and your people to power content operations

Join our ICP Content Conversations webinar

Hear us out: mention 'integrations' and some people's eyes immediately glaze over - the word can inspire thoughts of complex code, back-end configurations and customizations across your technical stack. In reality, however, the technical aspects of integration are quite straightforward - but getting the business alignments needed to make them successful is where it gets tricky, especially in fast-paced organizations with competing priorities and programs.

But when done 'right,' you can achieve a frictionless flow of content across your ecosystem - and this talk can help you get there. Join experts Lisa Grimm and Tom Sloan as they discuss what's *really* easy - and where the actual complexities lie. Expect to hear about different types of integrations, how to prepare for them and what pitfalls to avoid. 

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In this webinar, we will delve into the critical components that drive successful integrations and content management within organisations.
Key topics we will explore include: 
  • The importance of the Content Operations ecosystem, DAM, PIM, etc.
  • Integration demystified: what's easy, what isn't? 
  • Industry-specific integration types: understanding the nuances 
  • Embarking on your integration journey: practical starting points 
We'll be going live at 8 am PT / 11 am ET / 4 pm GMT / 5 pm CET on Thursday, 8th February, but you can also catch up on demand.


Thursday, 8th February
8:00am PT / 11:00am ET / 4:00pm GMT / 5:00pm CET


Photo of Lisa Grimm

Lisa Grimm, Executive Consultant, ICP, has been directing DAM, taxonomy, and enterprise content programs in the US and Europe since the mid-1990s for companies, museums, and archives large and small, including Women.com, Nature Publishing Group, Drexel University College of Medicine, Elsevier, GSK, Amazon and many more. She has worked as a DAM product owner, trainer, and administrator in-house, as a consultant, and on the vendor side.

Recent roles include her positions at Global Director, DAM, at Novartis and VP DAM Evangelist at Digizuite. She holds BA and MA degrees in Archaeology and an MS-LIS, all of which have been extremely useful in her career in both predictable and wildly unexpected ways.  She is a regular writer, speaker and podcaster in and beyond the DAM space. Find her in Dublin, Ireland, or at lisagrimm.com.

Photo of Tom Sloan

Tom is a seasoned content management practitioner with over 15 years of experience in Digital Content Management. With a diverse background as a technology vendor, product owner, and expert consultant to some of the world's largest and most complex businesses, he now serves as ICP's Global Head of Content Management & Logistics Solutions.

Tom has led numerous enterprise-scale digital asset management implementation projects and provided valuable counsel to C-suite executives on their strategic vision and ‘the art of the possible’ in this increasingly hard-to-navigate space. 

Tom Sloan

Solution Architect & Global Solutions Lead
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ICP is a global leader in Content Operations, elevating our clients’ content lifecycle technologies and enhancing business processes to orchestrate the frictionless flow of content across Marketing and Commerce ecosystems.

We offer integrated solutions across Digital Asset Management, Digital Commerce, and Creative Operations to help the world’s top brands unlock the potential of their content, gain competitive advantage, and connect more authentically with their customers.

By uncovering value through Strategy and Consulting, and maximizing its potential through Content Services and Production, we take a people-first, sustainable approach to deliver exceptional outcomes for clients such as Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna.

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