Getting Real with Modular Content

Lisa Grimm, Executive Consultant, ICP, has been directing DAM, taxonomy, and enterprise content programs in the US and Europe since the mid-1990s for companies, museums, and archives large and small, including Women.com, Nature Publishing Group, Drexel University College of Medicine, Elsevier, GSK, Amazon and many more. She has worked as a DAM product owner, trainer, and administrator in-house, as a consultant, and on the vendor side.

Recent roles include her positions at Global Director, DAM, at Novartis and VP DAM Evangelist at Digizuite. She holds BA and MA degrees in Archaeology and an MS-LIS, all of which have been extremely useful in her career in both predictable and wildly unexpected ways.  She is a regular writer, speaker and podcaster in and beyond the DAM space. Find her in Dublin, Ireland, or at lisagrimm.com.

Bernie Madden has spent much of his career at Merck & Co., Inc in Marketing Communications and Marketing Operations, both in US market and global organization roles. For the past five to seven years his primary focus has been on developing and deploying modular content, enabling more relevant customer engagements within a highly regulated life sciences environment. His primary areas of interest are: Solution design, content sourcing strategies, content architecture, working with regulatory, and change management.