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SABMiller finds that tagging is the secret to success
Let's face it, metadata tagging and brand compliance are meticulous tasks and can feel like massive mountains to climb, even though everyone knows they can deliver huge value.
In this case study from SABMiller, we explain how we helped bring new life into an existing DAM solution and turned it into a trusted resource, by tagging thousands of assets and also checking legal and brand compliance for those assets.
ICP's numerous services include metadata and tagging of assets. ICP came up with a plan for SABMiller—starting with categorisation of which assets were still appropriate for current use, hosted a metadata workshop and also identified a second project to ensure that all 9000+tagged assets were compliant with SABMiller's 'Policy on Commercial Communication' (POCC).
Download the case study here to find out more!