ICP Blog

I'm Just an Asset

Posted by


ICP has a passion and takes pride in helping our clients manage their creative operations and martech programs. We know their assets live at the center and this short little film illustrates the emotional roller coaster of being one of those assets.



ICP has been involved now for over 15 years helping clients better organize their assets; from the days of having to create back-up tape drives right through to today’s sophisticated cloud-based enterprise-wide DAM solutions. We've looked at things from the perspective of one treasured Asset.

Our CEO for Americas, Christopher Grakal was inspired by the nationally-loved Schoolhouse Rock series of educational animated and musical videos.