Blog

  I am a sucker for advertising history. All those legendary agency founders had such interesting names, and such rich histories. J Walter Thompson was the book-keeper for a tiny company in Manhattan that sold advertising space in religious magazines. He...

It wasn’t a businessman who said that. It was William Shatner (aka Captain James T Kirk of the USS Enterprise). And it was a real astronaut, the first American in space Alan Shepard, who replied when asked by a journalist what thought was running through his...

Not getting the anticipated business value with your DAM or MarTech tools? It may be because of low adoption rates, even after trying to tackle change management internally. Perhaps you need to take one step further - Change Enablement - it is the process of...

By David Howlett, Marketing Director 'Getting things done’ within the marketing and creative world has forever been a complex mix of skills supplied by the brand owner team (many strategic), infused with a variety of bought-in supplementary skills (many...

Of the five topics we plan to cover in response to your questions during Stump the DAM Rockstar, Getting stakeholder buy-in to a winning plan had the most questions submitted from the audience. So, we know it is a focus area for most organizations. And that...

At last week’s Henry Stewart Festival of DAM, the last session of day 2 stood out above the rest. Stump the DAM Rockstar, moderated by Real Story Group’s Jarrod Gingras, had all the makings of a great ending to the event;  a panel of DAM experts, an elixir of...

The best shopping experiences are those that give each consumer the maximum control over their own journey. To create shoppable moments for consumers, social commerce is supporting the Direct-to-Consumer (DTC) business model. DTC brands are bypassing...

  “Up in my lonely room When I’m dreaming of you…” “Where’s he going with this?” I hear you cry , is this work appropriate?, and anyways “who is this guy?” Don’t be alarmed, as any indie music aficionados from the early noughties may recognise – I’ve...

  This blog accompanies our upcoming course for those wanting to set up and optimize their In-House Agency.   CUSTOMISE YOUR MARKETING COMMUNICATIONS AND OPERATIONS SUPPORT. TAKE CONTROL AND COMPETE MORE EFFECTIVELY.  Introducing our Associate Consultant,...

ICP is delighted to be sponsoring Henry Stewart’s innovative new virtual event format with two large global Festivals.  DAM takes place on September and 1st and 2nd, and Creative Operations follows on September 3rd.  DAM has already attracted over 1,000...