Blog

DAM Rockstar 2: Plan Beyond the Tech: Adopting and Adapting

Not getting the anticipated business value with your DAM or MarTech tools? It may be because of low adoption rates, even after trying to tackle change management internally. Perhaps you need to take one step further - Change Enablement - it is the process of...
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In-house & agency - bringing these concepts together

By David Howlett, Marketing Director 'Getting things done’ within the marketing and creative world has forever been a complex mix of skills supplied by the brand owner team (many strategic), infused with a variety of bought-in supplementary skills (many...
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DAM Rockstar 1: Getting stakeholder buy-in to a winning plan

Of the five topics we plan to cover in response to your questions during Stump the DAM Rockstar, Getting stakeholder buy-in to a winning plan had the most questions submitted from the audience. So, we know it is a focus area for most organizations. And that...
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Your toughest DAM questions? Our experts accept the challenge and are set to weigh in…

At last week’s Henry Stewart Festival of DAM, the last session of day 2 stood out above the rest. Stump the DAM Rockstar, moderated by Real Story Group’s Jarrod Gingras, had all the makings of a great ending to the event;  a panel of DAM experts, an elixir of...
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How is social commerce supporting DTC brands?

The best shopping experiences are those that give each consumer the maximum control over their own journey. To create shoppable moments for consumers, social commerce is supporting the Direct-to-Consumer (DTC) business model. DTC brands are bypassing...
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A day in the life of an Executive Producer

  “Up in my lonely room When I’m dreaming of you…” “Where’s he going with this?” I hear you cry , is this work appropriate?, and anyways “who is this guy?” Don’t be alarmed, as any indie music aficionados from the early noughties may recognise – I’ve...
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ONLINE COURSE: The blog 'Why it makes sense for companies to look at setting up an In-house Agency'

  This blog accompanies our upcoming course for those wanting to set up and optimize their In-House Agency.   CUSTOMISE YOUR MARKETING COMMUNICATIONS AND OPERATIONS SUPPORT. TAKE CONTROL AND COMPETE MORE EFFECTIVELY.  Introducing our Associate Consultant,...
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September is Festival Season for DAM and Creative Operations

ICP is delighted to be sponsoring Henry Stewart’s innovative new virtual event format with two large global Festivals.  DAM takes place on September and 1st and 2nd, and Creative Operations follows on September 3rd.  DAM has already attracted over 1,000...
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ONLINE COURSE: In-house agencies; how to decide, plan, launch and thrive

In-House Agencies (IHAs) are becoming the default for both new creative activity as well as the activities required to power brands within all marketing channels. This series will help you navigate the choices, decide what is best for your organization, get...
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ICP proud to become Preferred Partner on Veeva PromoMats

  ICP is proud to announce receiving recognition from Veeva as a Preferred partner on Veeva Vault PromoMats. This achievement certifies ICP excelling in supporting and consulting clients on Veeva Vault PromoMats which "brings together multichannel engagement,...
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