Blog

Observations on the use of DAM during Covid-19 crisis ICP is in a position to observe the changing activity levels with many of our enterprise clients in a variety of sectors including CPG, luxury goods, travel and financial services. Covid-19 is impacting...

The pharmaceutical industry has joined the global effort to combat the novel coronavirus; supporting governments and health services with diagnostics, medicines, and technologies to facilitate frontline treatment and the development of a vaccine. To see...

Video for meetings - what works for us, and we ask what works for you. We are keen to know what you all think about the use of videos during the many home-based meetings we are now having. To inspire you to complete our rapid survey on this issue, we have...

#briefbrilliantlyforgreatoutcomes Have you ever wondered how some marketing pieces just work? Is it sheer creative genius on the part of the people involved or do they have access to a top secret creative sauce? The team here at ICP have developed an easy to...

  Victor Lebon provides insights to DAM China Connect about potential value of DAM in improving branding in China.   Click here for the full interview.

  Many things make us unique here in Rotterdam. Our hub is small, but our motivation is great, and this is something you can feel here in our tiny office. You will find our office building in the heart of the city, near many shopping streets and perfect lunch...

  ICP would like to send a huge thank you to King’s College for inviting ICP's Marketing Technology Consultant Jing Wang to participate in the 'DAM: opportunities and challenges' panel session with their MA DAMM students last week; their first career fair of...

  ICP is excited to host another webinar with Henry Stewart Events! This webinar is about the things that make the difference between DAM success and DAM failure but are not to do with technology or functionality. Effort is usually focused on the choice of...

  ICP are proud to be a part of the Veeva Commercial & Medical Summit; one of the largest events dedicated to commercial and medical affairs professionals in life sciences.     Workshop: Making the Business Case for MarTech & DAM | Thursday 5th December |...

  We here at ICP know the meaning of giving. We give each other guidance and support, and we give our clients our unwavering attention to detail and service at the highest level. So when we decided to give back to our community, it was second nature to our...