Blog

In-House Agencies (IHAs) are becoming the default for both new creative activity as well as the activities required to power brands within all marketing channels. This series will help you navigate the choices, decide what is best for your organization, get...

  ICP is proud to announce receiving recognition from Veeva as a Preferred partner on Veeva Vault PromoMats. This achievement certifies ICP excelling in supporting and consulting clients on Veeva Vault PromoMats which "brings together multichannel engagement,...

We are delighted to be featured in Econsultancy's Content Strategy Best Practice guide in a section called 'the growing modularisation of content'. Take a look at the modular content model and see how we get to grips with how to use digital asset management...

  Batman & Superman: Why Should IT and Marketing Join Forces in the DAM World & How? In the movie, Batman and Superman begin as rivals and eventually join forces to fight their common foe. Like the Head of IT, Batman creates his bat suits and gadgets (i.e....

  COVID-19, How A Crisis shines a light on Marketing Content Creation The current Covid-19 situation is forcing every organisation to review its marketing and advertising plans. What has started as an urgent short-term challenge with specific, but known...

  I first stepped in at ICP around Christmas time upon joining the COTY team. Having crossed over from a different industry, I was somewhat inquisitive of what it really means to work as a Content Steward. I barely even knew what an asset was… I have never...

  After David and I shared our thoughts on video conferencing a week ago, in the age of COVID-19 lockdown and quarantining, we asked for your thoughts. Some results were to be expected, but we were surprised by a few things, and one item really had us...

To quote Bob Dylan, the times, 'they are a-changin’, and in COVID-19, everything seems like it has changed. Everyone has shifted to working from home, routines have shifted, and you suddenly realize that the reprieve you once had from your kids while they...

Introduction COVID-19: How one client used DAM to empower global marketing teams It is no secret that COVID-19 has changed how we work. We live in a challenging time and companies have had to scramble to figure out how to adapt. Here is how we helped one of...

  Here's the live recording for the Henry Stewart webinar on 21st May 2020. Deciding whether to hire external agencies or develop in-house solutions for your global marketing and creative operations has never been as important as they are today. David Wethey...