Blog

COVID-19, How A Crisis shines a light on Marketing Content Creation

  The current Covid-19 situation is forcing every organisation to review its marketing and advertising plans. What has started as an urgent short-term challenge with specific, but known business impacts, is likely to become the start of something much harder...
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A day in the life: My journey with ICP so far

  I first stepped in at ICP around Christmas time upon joining the COTY team. Having crossed over from a different industry, I was somewhat inquisitive of what it really means to work as a Content Steward. I barely even knew what an asset was… I have never...
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Survey results are in - What you thought about Video Conferencing

  After David and I shared our thoughts on video conferencing a week ago, in the age of COVID-19 lockdown and quarantining, we asked for your thoughts. Some results were to be expected, but we were surprised by a few things, and one item really had us...
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A Day in the Life: Surviving COVID-19 with a Modicum of Sanity

To quote Bob Dylan, the times, 'they are a-changin’, and in COVID-19, everything seems like it has changed. Everyone has shifted to working from home, routines have shifted, and you suddenly realize that the reprieve you once had from your kids while they...
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COVID-19: How one client used their DAM to empower their global marketing teams

Introduction It is no secret that COVID-19 has changed how we work. We live in a challenging time and companies have had to scramble to figure out how to adapt. Here is how we helped one of our global enterprise clients meet these challenges head-on....
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Webinar: Explosive Growth of In-House Agencies: Analysis and Predictions - 21 May 2020

  Deciding whether to hire external agencies or develop in-house solutions for your global marketing and creative operations has never been as important as they are today. David Wethey has been tracking the rise of in-house agencies as they become the new...
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How to leverage your assets and partners in times of uncertainty

Here at ICP we are all about great creative output being delivered efficiently. Efficiency is not only a financial metric, but it's also about creating the right attitude and culture in your business. With all work happening remotely and reduced creation of...
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Keeping the wheels turning

Observations on the use of DAM during Covid-19 crisis ICP is in a position to observe the changing activity levels with many of our enterprise clients in a variety of sectors including CPG, luxury goods, travel and financial services. Covid-19 is impacting...
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Pharma’s Fight Against COVID-19 – The life of a Librarian

The pharmaceutical industry has joined the global effort to combat the novel coronavirus; supporting governments and health services with diagnostics, medicines, and technologies to facilitate frontline treatment and the development of a vaccine. To see...
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Video for meetings - what works for us, and we ask what works for you

We are keen to know what you all think about the use of videos during the many home-based meetings we are now having. To inspire you to complete our rapid survey on this issue, we have shared two perspectives written up by Sara James and David Howlett, taking...
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