Blog

ICP proud to become Preferred Partner on Veeva PromoMats

  ICP is proud to announce receiving recognition from Veeva as a Preferred partner on Veeva Vault PromoMats. This achievement certifies ICP excelling in supporting and consulting clients on Veeva Vault PromoMats which "brings together multichannel engagement,...
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Our findings in Econsultancy's Content Strategy Best Practice guide

We are delighted to be featured in Econsultancy's Content Strategy Best Practice guide in a section called 'the growing modularisation of content'. Take a look at the modular content model and see how we get to grips with how to use digital asset management...
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Batman & Superman: Why Should IT and Marketing Join Forces?

  Batman & Superman: Why Should IT and Marketing Join Forces in the DAM World & How? In the movie, Batman and Superman begin as rivals and eventually join forces to fight their common foe. Like the Head of IT, Batman creates his bat suits and gadgets (i.e....
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How A Crisis shines a light on Marketing Content Creation

  COVID-19, How A Crisis shines a light on Marketing Content Creation The current Covid-19 situation is forcing every organisation to review its marketing and advertising plans. What has started as an urgent short-term challenge with specific, but known...
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A day in the life: My journey with ICP so far

  I first stepped in at ICP around Christmas time upon joining the COTY team. Having crossed over from a different industry, I was somewhat inquisitive of what it really means to work as a Content Steward. I barely even knew what an asset was… I have never...
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Survey results are in - What you thought about Video Conferencing

  After David and I shared our thoughts on video conferencing a week ago, in the age of COVID-19 lockdown and quarantining, we asked for your thoughts. Some results were to be expected, but we were surprised by a few things, and one item really had us...
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A Day in the Life: Surviving COVID-19 with a Modicum of Sanity

To quote Bob Dylan, the times, 'they are a-changin’, and in COVID-19, everything seems like it has changed. Everyone has shifted to working from home, routines have shifted, and you suddenly realize that the reprieve you once had from your kids while they...
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How one client used DAM to empower global marketing teams

Introduction COVID-19: How one client used DAM to empower global marketing teams It is no secret that COVID-19 has changed how we work. We live in a challenging time and companies have had to scramble to figure out how to adapt. Here is how we helped one of...
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Webinar: Explosive Growth of In-House Agencies: Analysis and Predictions - 21 May 2020

  Here's the live recording for the Henry Stewart webinar on 21st May 2020. Deciding whether to hire external agencies or develop in-house solutions for your global marketing and creative operations has never been as important as they are today. David Wethey...
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How to leverage your assets and partners in times of uncertainty

Here at ICP we are all about great creative output being delivered efficiently. Efficiency is not only a financial metric, but it's also about creating the right attitude and culture in your business. With all work happening remotely and reduced creation of...
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