Blog

IHAs: It's not just about money and speed

The dramatic growth of in-house agencies has been driven by the desire both to save money on agency costs and get the work out more quickly. About that there’s no doubt. But it’s increasingly obvious that regaining control over both marketing communications...
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IHAs: is it the job of the agencies to tell us what to do?

Covid-19 has hit adland very hard. Forecasts of how much ad spend is likely to fall in 2020 compared to 2019 vary, but there seems to be agreement that the AA/WARC prediction of 15.6% is about right. That would take roughly £4bn out of what clients spend and...
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IHAs: Does it matter where an agency is?

Interestingly the answer to this question depends on where you are. In the US, New York City accounts for only 25% of agency business and there are well over 100 other cities with an advertising community. The UK is very different. Brittaney Keifer wrote a...
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DAM Rockstar 5: People and resources make the difference

“Above all, success in business requires two things: a winning competitive strategy, and superb organizational execution. Distrust is the enemy of both. I submit that while high trust won't necessarily rescue a poor strategy, low trust will almost always...
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ICP Supports the Vote

The General Election in the United States is a little less than a month away and early voting locations open today in many states, including Georgia (where a large population of ICP employees live).  It seems fair to say that the events on November 3rd will...
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DAM Rockstar 4: Find the balance between metadata structure and flexibility

Our house outside of Atlanta has no formal pantry – we only have a shelving unit (see photo bellow) that sits between the dining and kitchen areas. When we were organizing it, we weren’t thinking of schemas, we were thinking about grouping things together...
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DAM Rockstar 3: Think ecosystem, not platforms - Tech & Integration

I was looking back at the techy questions that came up during the ‘Ask the Rockstar session’ and so I thought I’d use my turn in charge of the blog to expand a little on how Digital Asset Management must be about so much more than a single application for...
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Webinar: Modular Content and your DAM: Getting Started and Next Steps

Join this session for a review of current best practices when using modular content within a digital asset management system. The presenters will provide an in-depth briefing on specific techniques which may prove challenging such as business rules and asset...
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A chance to discover your inner J Walter Thompson

  I am a sucker for advertising history. All those legendary agency founders had such interesting names, and such rich histories. J Walter Thompson was the book-keeper for a tiny company in Manhattan that sold advertising space in religious magazines. He...
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“If saving money is wrong, I don’t want to be right”. How this applies to the world of Creative Operations and Inhousing

It wasn’t a businessman who said that. It was William Shatner (aka Captain James T Kirk of the USS Enterprise). And it was a real astronaut, the first American in space Alan Shepard, who replied when asked by a journalist what thought was running through his...
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