Blog

Batman & Superman: Why Should IT and Marketing Join Forces?

  Batman & Superman: Why Should IT and Marketing Join Forces in the DAM World & How? In the movie, Batman and Superman begin as rivals and eventually join forces to fight their common foe. Like the Head of IT, Batman creates his bat suits and gadgets (i.e....
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How A Crisis shines a light on Marketing Content Creation

  COVID-19, How A Crisis shines a light on Marketing Content Creation The current Covid-19 situation is forcing every organisation to review its marketing and advertising plans. What has started as an urgent short-term challenge with specific, but known...
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MA DAMM panel at King's College

  ICP would like to send a huge thank you to King’s College for inviting ICP's Marketing Technology Consultant Jing Wang to participate in the 'DAM: opportunities and challenges' panel session with their MA DAMM students last week; their first career fair of...
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WEBINAR: 5 Surprising Ways To Supercharge Your DAM

  ICP is excited to host another webinar with Henry Stewart Events! This webinar is about the things that make the difference between DAM success and DAM failure but are not to do with technology or functionality. Effort is usually focused on the choice of...
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Join ICP at Veeva Barcelona!

  ICP are proud to be a part of the Veeva Commercial & Medical Summit; one of the largest events dedicated to commercial and medical affairs professionals in life sciences.     Workshop: Making the Business Case for MarTech & DAM | Thursday 5th December |...
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Econsultancy Change Management for Marketers Best Practice Guide

ICP and Victor Lebon are delighted to have contributed to the just-published Econsultancy Change Management for Marketers Best Practice Guide by Neil Perkin.   This report is designed to provide marketers with practical guidance and advice on how best to...
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Join ICP at Veeva Philadelphia!

  ICP is delighted to be part of the Digital Asset Management for Life Sciences Forum; the only industry event dedicated to digital asset management (DAM) for life sciences organizations. Join more than 100 managers, directors, and business leaders for a day...
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Join ICP at Veeva Amsterdam!

  We are delighted to be participating at The Digital Asset Management for Life Sciences Forum, the only industry event dedicated to digital asset management for life sciences organizations. This one-day event is dedicated to marketers, brand managers, and...
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I'm Just an Asset

  ICP has a passion and takes pride in helping our clients manage their creative operations and martech programs. We know their assets live at the center and this short little film illustrates the emotional roller coaster of being one of those assets.     ICP...
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Join us at DAM Europe 27th and 28th June 2019!

We are looking forward to participating in DAM Europe 2019 in the next Henry Stewart conference on 27th and 28th June 2019!   Why attend? Join us at Europe's largest conference dedicated to Digital Asset Management to: - Exchange knowledge and experiences -...
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